Electrolux's vision is of a thoughtful home. A home where everything is designed with intelligence and understanding. Where everything works beautifully, simply and intuitively. Where people's lives are easy and relaxed.

At Electrolux we have launched Global Design. Its a new design concept emanating from trends in everyday life, which affect modern people in a modern society. Here we present a wide range of products for quality-conscious people with somewhat varying preferences. It contains three different levels of product: Insight, Inspire and Intuition.

This kind of care means innovating with insight. Not design for design's sake, but design for the user's sake. For Electrolux, thoughtful design means making appliances easier to use and tasks more enjoyable to perform, freeing our customers to experience that ultimate 21st century luxury, ease of mind. Our aim is to make this ease of mind more available to more people in more parts of their everyday lives, all over the world. So when we say we're thinking of you, you know we mean just that - Electrolux. Thinking of you.